Head of Ecommerce
Salary: £76,999 plus £3,000 car allowance
Location: Wakefield/Hybrid
Head of Marketing
Salary: £76,999 plus £3,000 car allowance
Location: Wakefield/Hybrid
Welcome from Richard Taylor, Executive Director
As Executive Commercial Director, I’m delighted that you’re exploring these opportunities at such an exciting point in YPO’s journey. Having joined the organisation around 18 months ago from a private sector background, I’ve experienced first hand the unique balance YPO offers, combining commercial pace and ambition with a clear and meaningful public purpose. I have found it a very rewarding transition and every day I am reminded of the difference we can make across the public sector.
As a 100% publicly owned organisation, owned by 13 local authorities, we are proud that our commercial success is reinvested directly into frontline public services. Our ability to operate at scale and with agility, while remaining grounded in public value and social impact is what makes YPO a distinctive and fulfilling place to work.
Following our 50th anniversary in 2024, we are firmly focused on the future with lots of plans in the pipeline. The procurement landscape is evolving rapidly, and in tandem with increasing expectations from customers, suppliers, and stakeholders we are driving forward with our own vision for transformation, strengthening our services, enhancing our capability and continuing to evolve how we engage with our customers.
Against this backdrop, the potential for growth is significant, which is why I am so excited to be recruiting two brand new senior roles that will be critical in shaping how we connect with and serve our customers both now and in the future.
As Head of Ecommerce, you will lead the development and delivery of our ecommerce strategy, ensuring our platforms provide a seamless, accessible, and customer‑centric experience. This is a newly created role which will be fundamental to our ability to drive digital growth, using data and insight to inform decisions, and working across the organisation to align our ecommerce capability with wider commercial priorities. This is a highly visible role, with considerable impact and strategic importance, central to how we enhance customer experience and deliver on our digital ambition.
As Head of Marketing, you will be responsible for shaping and delivering a clear, insight‑led marketing strategy that strengthens our brand and increases engagement across our markets. This newly defined role will involve leading on the way we communicate our value, ensuring a consistent and compelling presence across multiple channels, while supporting growth and reinforcing YPO’s position within a competitive and evolving landscape.
Both roles require strategic, forward thinking leaders who can operate at pace, inspire teams, and collaborate effectively across a complex organisation. Whether your experience has been shaped in the public or private sector, what matters most is your ability to bring clarity, creativity, and commercial awareness, and to translate that into further growth and successful economic outcomes.
These roles are not typical public sector appointments. They offer the pace, innovation, and commercial challenge of a competitive market environment, alongside the purpose and social value that come from serving the public good. You will join an organisation with strong values, clear ambition, and a genuine commitment to its people and the communities we serve.
If you are ready to play a key role in shaping YPO’s next chapter, we look forward to receiving your application. After an initial discussion with our recruitment partners at The Resourcing Solution, I would be pleased to speak with those who wish to learn more.
Please have a look at our YPO LinkedIn page to see what we have been up to recently.
Richard Taylor,
Executive Commercial Director
About the roles
Salary: £76,999 plus £3,000 car allowance and generous benefits package
Location: Wakefield / Hybrid
As our Head of Ecommerce, you will play a pivotal role in shaping the future of our digital and online services. This is a new senior leadership position responsible for setting the strategic direction for ecommerce, driving innovation, and ensuring our digital offer meets the evolving needs of our customers and supports our long-term ambitions.
You will lead a high-performing team and oversee a significant operational and development portfolio. Your work will be central to delivering a seamless, accessible, and customer-focused digital experience one that enhances engagement, drives growth, and positions us at the forefront of digital service delivery.
In this role, you will:
- Develop and deliver a clear, forward-thinking ecommerce strategy aligned to organisational priorities
- Lead all aspects of ecommerce operations, ensuring high-quality, reliable, and user-centred digital services
- Oversee the development and continuous improvement of online platforms and customer journeys
- Champion innovation, embracing new technologies and data-driven approaches to enhance performance
- Ensure strong governance, compliance, and best practice in digital delivery and accessibility.
- Build positive, productive relationships with internal stakeholders, partners, and suppliers
- Provide inspirational leadership, fostering a culture of collaboration, inclusion, and high performance
This is a fantastic opportunity for a strategic, customer-focused digital leader who can balance long-term vision with operational delivery. If you thrive on driving transformation, improving user experience, and leading teams to deliver impactful digital services, we’d love to hear from you.
For more information, please see the Job Description and Person Specification.
£76,999 plus £3,000 car allowance and generous benefits package
Location: Wakefield / Hybrid
As our Head of Marketing, you will play a pivotal role in shaping how we present, position, and promote our organisation. This is an exciting senior leadership position responsible for setting the strategic direction for marketing and communications, strengthening our brand, and ensuring our voice connects clearly and effectively with our customers, partners and communities.
You will lead a talented, multidisciplinary team and oversee a significant operational and campaign budget. Your work will be central to delivering creative, insight-led marketing that drives engagement, builds trust, and supports our wider organisational ambitions.
In this role, you will:
- Develop and deliver a clear, forward-thinking marketing and communications strategy
- Lead all aspects of marketing activity, ensuring high-quality, consistent, and impactful campaigns
- Oversee brand development, customer insight, and audience engagement across all channels
- Champion innovation, digital engagement, and data-driven decision making
- Ensure strong governance, value for money, and alignment with organisational priorities
- Build positive, productive relationships with internal colleagues, senior leaders, partners, and external agencies
- Provide inspirational leadership, fostering a culture of creativity, collaboration, and high performance
This is a fantastic opportunity for a strategic, creative marketing leader who can balance big-picture thinking with delivery. If you are passionate about storytelling, audience engagement, and driving meaningful impact through marketing, we’d love to hear from you.
For more information, please see the Job Description and Person Specification.
Key Dates
Closing date: Midnight, Thursday 23 July
Longlisting date: Monday 27 July
Technical longlisting interview dates: Monday 3 August and Wednesday 5 August (held virtually via MS Teams)
Stakeholder interviews: Tuesday 11th August - Head of Marketing and Thursday 13th August - Head of E-Commerce (held virtually via MS Teams)
Head of Marketing final interview: Thursday 20 August (in person, YPO Wakefield)
Head of Ecommerce final interview: Thursday 27 August (in person, YPO Wakefield)
About YPO
Who We Are
Established in 1974, YPO now has more than 50 years’ experience supporting the public sector and giving back to the communities we serve. Just over five decades ago, 13 local authorities joined together to combine their buying power and achieve greater efficiency. That collaboration became the foundation of YPO as it exists today: a trusted, purpose‑driven organisation delivering exceptional value for money across the UK.
Today, we supply products and services to a broad and diverse customer base, including:
- Schools
- Local authorities
- Emergency services
- Charities and voluntary organisations
- The wider public sector
- Nurseries, care homes and other businesses
This scale, combined with our public‑sector heritage, gives us a unique position in the market.
YPO is 100% publicly owned by our 13 member authorities. This ownership model underpins everything we do.
It means:
- We operate commercially and competitively
- Our profits are returned directly to the public sector
- We deliver genuine value and measurable social impact
- Every decision we make is rooted in public benefit, not shareholder gain
This creates an organisation that is both commercially agile and purpose‑driven, providing public bodies with confidence, consistency and exceptional value.
In 2024, we proudly celebrated our 50th anniversary, marking half a century of innovation, collaboration and progress in public procurement. Our anniversary year focused on three core themes that have shaped our identity:
✔ Sustainability
Embedding environmental responsibility into our operations, frameworks and supply chain, while progressing towards our target of achieving operational net zero by 2038.
✔ Digital Transformation
Investing in technology, data, and modern systems to improve customer experience, strengthen resilience, and future‑proof our organisation.
✔ Collaboration
Working with customers, suppliers and public sector partners to develop solutions that meet local needs and national objectives.
These themes reflect our past achievements and guide our future direction.
We believe that every penny counts, and that public money should create meaningful outcomes for communities.
Our social value commitments are reflected in:
- Raising over £100,000 for the NSPCC through sales of YPO‑branded products
- Supporting children’s health, activity and wellbeing through our partnership with the Brownlee Foundation
- Improving access to education through collaboration with the Twinkl Community Collection
- Championing SMEs and local businesses through our supply chain
- Collaborating with other public sector buying organisations to deliver greater efficiency and value for money
Social value isn’t an add‑on at YPO — it is a core principle that guides our work every day.
Between 2021–2025, YPO returned £14 million to member authorities, directly supporting vital frontline services.
In real terms, this contributed the equivalent of:
- Over 5 million free school meals
- Nearly 500 police officers
- Around 600 teaching assistants
- More than 1,000 accessible social housing units
We aim to more than double this impact in the years ahead, further strengthening the public services our communities rely on.
YPO offers one of the UK's most comprehensive ranges of procurement solutions, including:
- Thousands of products for education, public sector and commercial customers
- A wide range of frameworks and procurement categories tailored to specific needs
- Dedicated expertise to support compliant, efficient and cost‑effective procurement
- A partnership approach that ensures customers achieve the outcomes that matter most
We work collaboratively with suppliers to drive quality, sustainability and innovation throughout our supply chain.
YPO is in a period of significant transformation. As the procurement landscape evolves — shaped by the Procurement Act 2023, technological change and rising customer expectations — we are modernising every aspect of our organisation.
Our priorities include:
- Delivering long‑term digital transformation
- Embedding sustainability across operations and supply chains
- Strengthening our commercial capabilities
- Enhancing customer experience through modern, data‑driven services
- Remaining agile and competitive in a fast‑moving market
This ensures we continue to deliver outstanding value for money — today and for the next 50 years.
- A commercial organisation with a clear public purpose
- Owned by 13 local authorities; profits reinvested into communities
- Over 50 years of expertise in public procurement
- A broad and diverse customer base
- A strong national reputation for value, compliance and service
- A commitment to sustainability, digital innovation and social value
YPO is large enough to operate with scale and ambition, and agile enough to adapt quickly.
Our Values
Perks and Benefits
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Local government pension
We offer generous defined benefit pension options under the West Yorkshire Pension Scheme. -
Family-friendly policies
Our family-friendly policies include flexible home-working options, and flexi-time opportunities.
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Additional training options
We offer a range of additional training and development options for staff to progress in their career at YPO.
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Cycle to work scheme
Make savings while keeping fit, reducing your carbon footprint and spending less time in your car!
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Professional Mental Health Services
We’re proud to offer mental health support through Spill, a modern workplace counselling service. Spill provides an accessible, inclusive and human approach to professional support.
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Generous holiday allowances
We offer a generous annual leave package per year starting at 24 days, plus 8 statutory holidays and 3 discretionary closedown days.
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Gym membership
Enjoy discounted sports and leisure memberships with full access to gyms, swimming facilities and classes.
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Sports and social club
From discounted family and social outings, to monthly prize draws, our Sports & Social club is well worth joining!
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Wellbeing support
We are committed to staff wellbeing through year-round activities, peer support groups, professional mental health services, and our proud membership in the Mindful Employer and Healthy Wakefield charters.
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Continuous service
For local government and other public sector bodies.
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Subsidised canteen
Enjoy access to our on-site subsidised canteen, offering freshly prepared meals, healthy options, and hot snacks at reduced prices—making it easier and more affordable to eat well during the working day. -
Free parking at our headquarters
Benefit from free on‑site parking, making your commute simpler and more convenient, with secure spaces available for staff throughout the working day.
We aim to be an employer of choice that attracts and retains the right people for our roles. Our people matter and have access to wellbeing initiatives. They are engaged and cared for. They have the right benefits and are supported to be the best that they can be.
We have over 25 trained mental health first aiders and were crowned Employer of the Year at the prestigious InsideOut Awards, which celebrate excellence in workplace wellbeing and mental health.
This reflects efforts made throughout the organisation to create and maintain a culture and environment that is attractive to candidates and where current employees can thrive and develop their skills.
Holistic staff wellbeing, encompassing physical, mental, financial, and social aspects, is prioritised as we cultivate a culture of inclusion and belonging. In 2024, 36 wellbeing workshops and events were delivered to YPO employees.
YPO’s pioneering success with apprenticeships highlights our organisation’s people-first approach. 2024 saw even more success for our apprenticeship framework, which has helped 2,560 people throughout the UK on their career path since its launch in 2018.
Closer to home, YPO has taken on 114 apprentices since 2012, with eight in ten of them going on to secure permanent work at YPO.
About Wakefield and Surrounding
Why Wakefield?
A Connected, Welcoming and Opportunity‑Rich Place to Build Your Career
Wakefield is a standout location for people looking to grow their careers while enjoying a balanced, fulfilling lifestyle. With exceptional transport links, thriving culture, beautiful green spaces and an affordable cost of living, it offers the best of Yorkshire living with quick access to major cities.
Whether you’re relocating or already nearby, Wakefield makes work and life easier.
Wakefield is one of Yorkshire’s best‑connected areas, making commuting fast and stress‑free:
Close to the M1 and M62, offering rapid road links across the region.
Fast rail services provide direct access to Leeds in around 15 minutes and Manchester in under an hour.
Wakefield Council continues to invest in an accessible, reliable transport network with improved bus and rail options, high‑quality roads and pavements, and better walking and cycling routes, all aimed at connecting communities with jobs, services and amenities.
This exceptional connectivity means you can live in a quieter, more affordable setting without sacrificing opportunities in major employment hubs.
The Wakefield district is rich with friendly villages and nearby commuter towns, offering a range of lifestyles:
Many Yorkshire towns and villages surrounding Wakefield have strong transport connections by both road and rail, making them ideal for people who want rural charm with easy commuting.
Wakefield itself is recognised as a top commuter location, offering great access to Leeds and Manchester alongside a strong cultural scene and affordable living.
From bustling towns to peaceful countryside villages, the area gives you plenty of choice, perfect for families, professionals or anyone seeking a change of pace.
Accessibility is at the heart of the district:
Wakefield is home to Ardsley Reservoir, which features a flat, step‑free walking route suitable for wheelchairs and pushchairs, with public transport links nearby, a great example of inclusive outdoor space for residents.
Across Yorkshire, there are multiple accessible countryside routes designed for those with limited mobility, adding to the area’s reputation as a welcoming and inclusive place to live.
This commitment to accessibility supports better wellbeing and ensures everyone can enjoy the natural beauty surrounding the district.
Wakefield offers a lifestyle where culture, community and value come together:
The district is home to The Hepworth Wakefield, one of the UK’s leading modern art galleries and a major cultural attraction.
Compared with major cities like Leeds or York, Wakefield provides more affordable housing without compromising on amenities, connectivity or quality of life.
Add in great schools, parks, heritage sites and a thriving local food and retail scene, and you get a place that’s easy to settle into, and even easier to love.
Wakefield is a place where careers can thrive, and people can genuinely enjoy where they live. With a strong community, excellent transport links, and an inclusive environment that suits all lifestyles, it’s the perfect base for your next chapter.
Join us in Wakefield and discover a career and community you’ll be proud to be part of.
Key Documents
Contact us
For an informal confidential discussion about these opportunities, please contact Charlotte Wilkinson on 07483 103301 or charlotte.wilkinson@northyorks.gov.uk; or Penny Keatings on 07811 411462 or Penny.Keatings@northyorks.gov.uk.
Apply
Applications should be emailed to Executive.ResourcingSolutions@northyorks.gov.uk
Please submit one single Word document that includes a comprehensive CV and a supporting statement. Your CV should be a maximum of three pages A4 pages and your supporting statement should be no longer than two A4 pages. Please use size 12 font and refer to the Personal Specification when looking to demonstrate how you meet the criteria for the role.
Your supporting statement should include the following information:
- Brief Introduction - with the Job Description and Personal Specification in mind
- Explain how you meet the essential criteria of the Person Specification
- Current salary
- Notice period
- Contact details for at least two referees, one of whom must be your current / most recent employer/engager. If you specifically do not wish referees to be approached without your permission, please indicate this
Please do not send PDFs and clearly detail the role you wish to apply for.
YPO is an equal opportunity employer and values diversity. We are committed to equality of opportunity for all staff. We welcome applications from individuals regardless of age, any disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief.
We will not accept applications from agencies.
Your privacy
YPO is committed to protecting your privacy when you use our services. Please refer to our privacy statement which explains how we use information about you and how we protect your privacy.
Mindful Employer
We are a proud signatory of the Mindful Employer charter, demonstrating our commitment to supporting the mental health and wellbeing of our people. We believe a healthy workplace is one where everyone feels valued, supported and able to thrive.
Healthy Wakefield Charter
We're proud to be part of the Healthy Wakefield Charter, promoting a workplace where wellbeing, in all its forms, is valued and supported
Menopause Committed
We are actively working towards becoming a Menopause Friendly Employer, demonstrating our commitment to building an inclusive culture where menopause is understood, supported and openly discussed.
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